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Our People

Our dedicated team of experts bring a wide range of knowledge and depth of understanding to the sector.

Berkeley
Greenwood
Senior Partner
Berkeley
Greenwood

Senior Partner

Berkeley has nearly three decades of experience in advising organisations at national and international level. A specialist in market access and external affairs in the life sciences sector, Berkeley has been involved in hundreds of health technology assessments and commissioning decisions (including nearly 30 NICE appeals). He provides training and senior counsel to a number of high-profile organisations and individuals, providing perspective and strategic oversight. As one of Newmarket Strategy’s senior partners, Berkeley oversees the management of the company’s clients and provides support and guidance to its staff. Prior to founding Newmarket Strategy, Berkeley enjoyed a varied career in market access, political consultancy and issues management.

Ed
Jones
Senior Partner
Ed
Jones

Senior Partner

A leading UK health policy expert, Ed has advised at the highest level within government, NHS bodies and healthcare providers. He was the longest ever serving Special Adviser at the UK Department of Health & Social Care, serving as policy adviser to the Health Secretary from 2013-2018. In this time Ed worked under two Prime Ministers and completed Yale University’s System Leadership Programme for NHS leaders.
Ed then moved to the UK Foreign Office as Chief of Staff to the then Foreign Secretary, Jeremy Hunt MP, before going back to the private sector and consultancy in 2019. In 2020 he returned as a senior adviser to NHS England & Improvement on its early response to COVID-19, including the NHS’s nationally commissioned support from independent healthcare providers. Ed now advises a global investment bank, major private equity investors, international medical device companies and health technology suppliers on market access, regulation and commercial strategy.

James
O’Shaughnessy
Senior Partner
James
O’Shaughnessy

Senior Partner

James is one of the UK's leading policy advisors. He has operated at the highest levels of government, including as a Minister at the Department for Health & Social Care, as Director of the No.10 Policy Unit, and as an advisor to DHSC Ministers during the COVID-19 crisis. James is driven by the twin passions of bringing life-changing health innovations to patients and growing the UK’s life science & healthtech industries. As Minister his responsibilities included implementing the Life Science Industrial Strategy, delivering a new pricing scheme with the pharmaceutical industry, chairing the National Genomics Board, and driving the digital transformation of the NHS. He was also responsible for preparing the health and social care sectors for Brexit and helping to design the post-Brexit regulatory regime. James provides senior counsel to multinationals, SMEs, investors, universities and charities across health and life sciences, with a particular focus on technology, digital and data. He is also a Visiting Professor at the Institute of Global Health Innovation where he chairs the Data, Health & Wealth programme. Outside of health, James chairs the Repairing our Social Fabric programme at the think tank Onward, is a Member of the House of Lords, and has a keen interest in education reform.

Claudia
Rubin
Senior Director
Claudia
Rubin

Senior Director

Claudia has over a decade of experience helping healthcare and life science organisations to navigate the NHS. A specialist in strategic planning and market access, Claudia has been involved in numerous companies’ commercial and external engagement activities. With her combined knowledge of the healthcare policy environment and the challenging pathways to product reimbursement for medicines and digital technology, Claudia furnishes organisations with useful expert insight. Claudia is also responsible for the overall management of the Newmarket team, leading on ensuring all staff are trained and supported to deliver a consistently high standard of performance across all our work. Outside of work, Claudia can be found exploring the countryside with her family.

Hayley
Blackburn
Senior Director (Interim)
Hayley
Blackburn

Senior Director (Interim)

Hayley has over a decade of experience in shaping health policy across a range of sectors and therapy areas. She has advised clients at global and national level combining expertise in overcoming access challenges with insight into health system priorities to deliver real change. She has worked with numerous companies to develop high quality campaigns that deliver their policy goals. Her varied background includes roles in consultancy, the pharmaceutical industry and the charitable sector.

Ele
Harwich
Director
Ele
Harwich

Director

Eleonora has deep expertise in digital health particularly on cutting edge technologies, like artificial intelligence, and regulation. She was previously Head of Collaborations at the NHS AI Lab and was instrumental in leading the G7’s working group on AI in healthcare. During her time at the Lab, she was responsible for the successful publication of two key reports on the evaluation of AI-enabled medical devices, and ways to develop and deploy AI-enabled medical devices across jurisdictions. She was also one of the authors the Lab’s open source AI Dictionary.

Prior to joining the NHS Transformation Directorate, she was Director of Research at Reform think tank, where she co-authored papers on AI in the NHS, the value of healthcare data, commercial models in healthcare and the regulation of data-driven technologies.

She is a member of the British Standards Institution and has sat on a few standards committees, most currently on the safe and ethical use of artificial intelligence in healthcare committee (BS30440). She is also part of One HealthTech, a grassroots community which seeks to promote diversity in healthtech.

Mike
Houghton
Manager
Mike
Houghton

Manager

Mike joined Newmarket Strategy in January 2022 with a background in health policy and government affairs. He has extensive experience in supporting major MedTech and healthcare service providers in spreading the adoption of innovative health technologies across the NHS. Mike has worked on a number of national market entry programmes across a range of therapy areas, helping to drive innovation within the ever-changing health policy landscape. He previously worked for a senior MP in parliament and outside of work enjoys football, reading and walking.

Dr Nick
Burstow
Manager
Dr Nick
Burstow

Manager

Nick studied medicine at Imperial College London before working as a doctor in North WestThames across a range of services including psychiatry, acute medicine and general practice. He has held non-clinical roles both domestically and abroad, including serving as Trustee of Imperial College Union and as Quality Improvement Fellow at Memorial Sloan Kettering Cancer Centre, New York. Prior to joining Newmarket Strategy, he worked for a Member of Parliament as a researcher focusing on the international regulation of innovative therapies. His main interests outside of work include reading, tennis, and keeping fit. Nick continues to practice as a doctor in A&E at the weekends. 

Cristina
Ruiz de Villa
Senior Consultant
Cristina
Ruiz de Villa

Senior Consultant

Cristina is a Senior Consultant at Newmarket Strategy and has a background in market access for medicines and digital devices. She has provided support to clients in a number of market access and health policy projects, and is knowledgeable of the changing reimbursement and access landscape in the UK. She has a particular interest in digital, and is very familiar with the cultural, regulatory and policy barriers to innovation uptake in the NHS. She was the research lead and co-author of the Mental Health Tech Landscape Review and the Learning Disability Tech Landscape Review which made recommendations to policymakers on fostering digital innovation. She also participated in public roundtables to discuss the report findings.

Nadin
Youssef
Senior Consultant
Nadin
Youssef

Senior Consultant

Nadin joined Newmarket Strategy in early 2022 with a background in medical devices. After finishing her Masters in Medical Device Design and Entrepreneurship at Imperial College’s Royal School of Mines, Nadin gained extensive experience in the digital health space, working with early stage start-ups to build an evidence base, gain CE marking, and acquire funding from different streams. Nadin also has experience in scale-ups, having worked side-by-side with NHS mental health trusts to evidence outcomes and benefits of a remote monitoring technology to build a case for full roll out. Outside of work Nadin enjoys London’s culinary scene and has a keen interest in technology, art, and culture. 

Romney
Gwynn
Consultant
Romney
Gwynn

Consultant

Romney graduated from the University of Leicester with a degree in International Relations in 2019, and then went on to complete a master’s in International Journalism from the University of Leeds. Here, she graduated with a distinction and developed her skills in research and analysis, before joining Newmarket Strategy as an Analyst in 2021. Outside of work Romney enjoys anything sporty, is working towards her green belt in Kickboxing, and jumps at every opportunity to spend time with her friends.

Humoon
Afsardeir
Consultant
Humoon
Afsardeir

Consultant

Humoon graduated with a Bachelor’s degree in Biomedical Sciences and then a Master’s degree in Drug Discovery and Pharma Management from University College London, where he developed an understanding of therapeutic pipelines and the structure of the pharmaceutical industry. Alongside his time in education, he has further developed his research and analytical skills in national and international funded scientific projects in various disease areas. Outside of work, Humoon enjoys keeping healthy through sport and experiencing new cultures by traveling around the world.

Natasha
Colebrook
Analyst
Natasha
Colebrook

Analyst

Natasha graduated from the University of East Anglia with a BA in History, before going on to complete a MA in Early Modern History, for which she gained a distinction. Here she developed her skills in research and analysis. She spent some time at Fulham Palace and the Evening Standard Magazine before joining Newmarket Strategy as an Analyst in 2021. Outside of work, Natasha enjoys exploring museums and art galleries and going on walks with her dog.

Edward
Irven
Analyst
Edward
Irven

Analyst

Edward graduated with a BA in Sociology from the University of Newcastle, before going on to complete an MSc in Global Health Policy at the London School of Economics. Here he acquired a broad understanding of health policy mechanisms and economic structures, whilst also developing his skills in research and analysis. Alongside this, his academic interests have driven him to complete a Business Analytics course with Harvard Business School and an Epidemiology course with Imperial College London. Outside of work, Edward enjoys travelling with friends and exploring national parks.

Carol
Moules
Office Manager
Carol
Moules

Office Manager

Carol has worked alongside Berkeley Greenwood for some years in the capacity of Office Manager and has been the focal point of the team. Carol’s role encompasses day to day administration, liaison with clients, supervision of accounting activity, personnel matters, office services, and organising travel and events for colleagues and clients. She has many years’ experience in the marketing and product development field, working for companies with varied top end products and services. Carol spends her free time reading, cooking, gardening and walking and is interested in interior design, art and history.

Jacquelyn
Bell
Executive Assistant
Jacquelyn
Bell

Executive Assistant

Jacquelyn provides administrative support to the senior Newmarket team. Jac has over 20 years of experience providing senior-level business assistance to a wide range of organisations and individuals, primarily in the healthcare sector. At different points in her career, Jac left executive assistant work and gained qualified teacher status, and a degree in Ancient History and Archaeology. Jac is a trustee of a CIO that promotes the advancement of the performing arts and music education, and is herself a writer and classically trained amateur singer.

David
Garmon-Jones
Senior Counsel
David
Garmon-Jones

Senior Counsel

David has over 30 years of pharma experience. He spent 10 years as Managing Director of Merck KGaA pharmaceutical affiliates; firstly, in Australia and New Zealand and then back in the UK and Ireland. He is a past Chairman of the European Medicines Group.

David’s Newmarket Strategy role has three major threads; he is a critical friend to the business, he supports business development and he supports & advises senior colleagues within client companies.

Neil
Permain
Senior Associate
Neil
Permain

Senior Associate

Neil brings wide ranging experience in the UK healthcare sector and most recently spent over 3 years at the heart of the NHS national team leading national work on programme and performance delivery for the Operations and Delivery Directorate at NHSEI. This role included direct operational responsibility for the NHS national screening programmes covering transformation to new models of delivery, operational performance and most recently managing impact and recovery from the COVID pandemic. This role involved early planning and mobilisation of the national COVID vaccination deployment programme.

In this time, Neil also led on elective and diagnostic service performance and recovery, independent sector contracts & partnerships and emergency response. As well as policy development working closely with government at national level, he worked in partnership with many NHS Commissioner and Provider organisations across England.

Neil also has 22 years’ experience managing and leading healthcare provider organisations in the NHS and UK private sector.

Dr Nina
Wilson
Senior Associate
Dr Nina
Wilson

Senior Associate

Nina qualified in medicine from Cambridge University and is a practicing GP. She has detailed operational knowledge of the NHS at all levels having held senior roles in strategic local and national bodies alongside clinical work. She specialises in digital healthcare and was formerly UK Medical Director at Livi and Clinical Specialist Advisor in Software and AI at NHSX.

Iain
O’Neil
Senior Associate
Iain
O’Neil

Senior Associate

Iain has held senior roles driving digital health in government, the NHS and private sector over 20 years, most recently as Digital Transformation Director at NHSx until the end of 2021.

Having joined the Department of Health and Social Care (DHSC) in 2017, Iain led the development of the digital strategy for DHSC and NHS England, before joining the leadership team of the newly formed NHSx. Iain worked on the development of the NHS App, the transformation of national screening, cancer and mental health services and was the Senior Responsible Officer for the NHS 111 Online service. Through COVID, he worked on the Covid vaccinations service, digitising social care, and led teams that created - amongst other things - the messaging service for the 2.2million clinically vulnerable people and a digital health record system for those transferred from hospital to social care.

Prior to the NHS, Iain spent 15 years in digital and technology transformation roles in the private sector, including four years as digital director at Nuffield Health, where he led the development and launch of their national online gym-joining and class-booking services, as well as digitising care pathways in Nuffield’s private hospitals.

At Newmarket we operate a strict meritocracy where hard work, diligence and results are rewarded. As such there are no limitations on how far or how quickly an outstanding candidate may expect to rise through the company.

We strive to develop long-term employees and the successful applicant can expect to enjoy plentiful opportunities for professional development and career progression.

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