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Our People

Our dedicated team of experts bring a wide range of knowledge and depth of understanding to the sector.

Berkeley
Greenwood
Senior Partner
Berkeley
Greenwood

Senior Partner

Berkeley has nearly three decades of experience in advising organisations at national and international level. A specialist in market access and external affairs in the life sciences sector, Berkeley has been involved in hundreds of health technology assessments and commissioning decisions (including nearly 30 NICE appeals). He provides training and senior counsel to a number of high-profile organisations and individuals, providing perspective and strategic oversight. As one of Newmarket Strategy’s senior partners, Berkeley oversees the management of the company’s clients and provides support and guidance to its staff. Prior to founding Newmarket Strategy, Berkeley enjoyed a varied career in market access, political consultancy and issues management.

Ed
Jones
Senior Partner
Ed
Jones

Senior Partner

A leading UK health policy expert, Ed has advised at the highest level within government, NHS bodies and healthcare providers. He was the longest ever serving Special Adviser at the UK Department of Health & Social Care, serving as policy adviser to the Health Secretary from 2013-2018. In this time Ed worked under two Prime Ministers and completed Yale University’s System Leadership Programme for NHS leaders.
Ed then moved to the UK Foreign Office as Chief of Staff to the then Foreign Secretary, Jeremy Hunt MP, before going back to the private sector and consultancy in 2019. In 2020 he returned as a senior adviser to NHS England & Improvement on its early response to COVID-19, including the NHS’s nationally commissioned support from independent healthcare providers. Ed now advises a global investment bank, major private equity investors, international medical device companies and health technology suppliers on market access, regulation and commercial strategy.

James
O’Shaughnessy
Senior Partner
James
O’Shaughnessy

Senior Partner

James is one of the UK's leading policy advisors. He has operated at the highest levels of government, including as a Minister at the Department for Health & Social Care, as Director of the No.10 Policy Unit, and as an advisor to DHSC Ministers during the COVID-19 crisis. James is driven by the twin passions of bringing life-changing health innovations to patients and growing the UK’s life science & healthtech industries. As Minister his responsibilities included implementing the Life Science Industrial Strategy, delivering a new pricing scheme with the pharmaceutical industry, chairing the National Genomics Board, and driving the digital transformation of the NHS. He was also responsible for preparing the health and social care sectors for Brexit and helping to design the post-Brexit regulatory regime. James provides senior counsel to multinationals, SMEs, investors, universities and charities across health and life sciences, with a particular focus on technology, digital and data. He is also a Visiting Professor at the Institute of Global Health Innovation where he chairs the Data, Health & Wealth programme. Outside of health, James chairs the Repairing our Social Fabric programme at the think tank Onward, is a Member of the House of Lords, and has a keen interest in education reform.

Claudia
Rubin
Senior Director
Claudia
Rubin

Senior Director

Claudia has over a decade of experience helping healthcare and life science organisations to navigate the NHS. A specialist in strategic planning and market access, Claudia has been involved in numerous companies’ commercial and external engagement activities. With her combined knowledge of the healthcare policy environment and the challenging pathways to product reimbursement for medicines and digital technology, Claudia furnishes organisations with useful expert insight. Claudia is also responsible for the overall management of the Newmarket team, leading on ensuring all staff are trained and supported to deliver a consistently high standard of performance across all our work. Outside of work, Claudia can be found exploring the countryside with her family.

Claudia
Forsyth
Director
Claudia
Forsyth

Director

Claudia has many years’ experience leading on market access, HTA and policy strategy for clients. She is a seasoned professional, having undertaken a number of in-house secondments to support market access teams through challenges and periods of transition.
She has in depth experience of a wide range of healthcare issues and disease areas including rare disease, ATMPs, immunology, neurology and oncology amongst others. Claudia has led on a variety of successful projects involving HTA submissions, strategic national market access programmes and market access policy. Claudia also has experience supporting medical device companies through national market access processes, and co-ordinating policy and market access programmes. She has published research on assessment of Orphan Medicinal Products in England. Outside of work Claudia takes a keen interest in literature, art and film.

Peter
Lineen
Senior Manager
Peter
Lineen

Senior Manager

Peter has extensive experience in health policy and government affairs, working with a range of clients across pharmaceuticals, MedTech and healthcare service providers. He has worked on major market entry programmes, and advises clients on how to navigate a changing NHS. Peter previously worked as an aide to a government Minister, and outside of work is a keen runner and footballer.

Sebastian
Guterres
Manager
Sebastian
Guterres

Manager

Sebastian is an experienced consultant who has led market access programmes throughout the UK and in the Republic of Ireland. His experience in health technology assessments (HTA) includes a broad range of products and disease areas. He has detailed knowledge of the policy and reimbursement landscape for medicines and medical devices at global, national and local levels. He has also undertaken in-house secondments to support pharmaceutical companies with HTA submissions and their patient and community engagement. Outside of work, Sebastian is a passionate sportsman and keen reader of political history.

Cristina
Ruiz de Villa
Consultant
Cristina
Ruiz de Villa

Consultant

Cristina has worked in market access since June 2019. She has provided support to clients in a number of market access and health policy projects, and is knowledgeable of the changing reimbursement and access landscape in the UK. She has a particular interest in digital, and is very familiar with the cultural, regulatory and policy barriers to innovation uptake in the NHS. She discovered her passion for healthcare during her previous role as a pharmaceutical recruiter, where she gained an in-depth understanding of the European commercial landscape. Cristina is a graduate in Japanese from SOAS, University of London. A Barcelona native, she is passionate about food and can often be found experimenting in the kitchen.

Romney
Gwynn
Analyst
Romney
Gwynn

Analyst

Romney graduated from the University of Leicester with a degree in International Relations in 2019, and then went on to complete a master’s in International Journalism from the University of Leeds. Here, she graduated with a distinction and developed her skills in research and analysis, before joining Newmarket Strategy as an Analyst in 2021. Outside of work Romney enjoys anything sporty, is working towards her green belt in Kickboxing, and jumps at every opportunity to spend time with her friends.

Humoon
Afsardeir
Analyst
Humoon
Afsardeir

Analyst

Humoon graduated with a Bachelor’s degree in Biomedical Sciences and then a Master’s degree in Drug Discovery and Pharma Management from University College London, where he developed an understanding of therapeutic pipelines and the structure of the pharmaceutical industry. Alongside his time in education, he has further developed his research and analytical skills in national and international funded scientific projects in various disease areas. Outside of work, Humoon enjoys keeping healthy through sport and experiencing new cultures by traveling around the world.

Natasha
Colebrook
Analyst
Natasha
Colebrook

Analyst

Natasha graduated from the University of East Anglia with a BA in History, before going on to complete a MA in Early Modern History, for which she gained a distinction. Here she developed her skills in research and analysis. She spent some time at Fulham Palace and the Evening Standard Magazine before joining Newmarket Strategy as an Analyst in 2021. Outside of work, Natasha enjoys exploring museums and art galleries and going on walks with her dog.

Carol
Moules
Office Manager
Carol
Moules

Office Manager

Carol has worked alongside Berkeley Greenwood for some years in the capacity of Office Manager and has been the focal point of the team. Carol’s role encompasses day to day administration, liaison with clients, supervision of accounting activity, personnel matters, office services, and organising travel and events for colleagues and clients. She has many years’ experience in the marketing and product development field, working for companies with varied top end products and services. Carol spends her free time reading, cooking, gardening and walking and is interested in interior design, art and history.

Jacquelyn
Bell
Executive Assistant
Jacquelyn
Bell

Executive Assistant

Jacquelyn provides administrative support to the senior Newmarket team. Jac has over 20 years of experience providing senior-level business assistance to a wide range of organisations and individuals, primarily in the healthcare sector. At different points in her career, Jac left executive assistant work and gained qualified teacher status, and a degree in Ancient History and Archaeology. Jac is a trustee of a CIO that promotes the advancement of the performing arts and music education, and is herself a writer and classically trained amateur singer.

David
Garmon-Jones
Senior Counsel
David
Garmon-Jones

Senior Counsel

David has over 30 years of pharma experience. He spent 10 years as Managing Director of Merck KGaA pharmaceutical affiliates; firstly, in Australia and New Zealand and then back in the UK and Ireland. He is a past Chairman of the European Medicines Group.

David’s Newmarket Strategy role has three major threads; he is a critical friend to the business, he supports business development and he supports & advises senior colleagues within client companies.

Neil
Permain
Senior Associate
Neil
Permain

Senior Associate

Neil brings wide ranging experience in the UK healthcare sector and most recently spent over 3 years at the heart of the NHS national team leading national work on programme and performance delivery for the Operations and Delivery Directorate at NHSEI. This role included direct operational responsibility for the NHS national screening programmes covering transformation to new models of delivery, operational performance and most recently managing impact and recovery from the COVID pandemic. This role involved early planning and mobilisation of the national COVID vaccination deployment programme.

In this time, Neil also led on elective and diagnostic service performance and recovery, independent sector contracts & partnerships and emergency response. As well as policy development working closely with government at national level, he worked in partnership with many NHS Commissioner and Provider organisations across England.

Neil also has 22 years’ experience managing and leading healthcare provider organisations in the NHS and UK private sector.

At Newmarket we operate a strict meritocracy where hard work, diligence and results are rewarded. As such there are no limitations on how far or how quickly an outstanding candidate may expect to rise through the company.

We strive to develop long-term employees and the successful applicant can expect to enjoy plentiful opportunities for professional development and career progression.

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