Our Mission
Newmarket Strategy’s mission is to help patients and clinicians gain better access to life-changing innovations.
Our Work
By providing strategic advice and technical support, we help the healthcare, life sciences and healthtech sectors drive uptake of their innovative products and services.
Newmarket Strategy was founded by experts dedicated to improving access to health innovation
Our Expertise

Newmarket Strategy applies deep regulatory, policy and market entry expertise to driving uptake of health innovation
Innovation and Market Entry
Navigating the complex commissioning landscape to achieve market entry, reimbursement and uptake
Regulatory and policy analysis
Understanding value assessment systems, and providing insight on current policy and future regulatory developments
Strategic partnerships
Building partnerships within health systems, and working with investors, companies and other partners to unlock new commercial relationships or acquisitions
Our People

Former NHS Chief Pharmaceutical Negotiator, Blake Dark, joins Newmarket Strategy

Newmarket Strategy announced the appointment of Blake Dark as a Senior Partner. Blake joined Newmarket full time on 1 March as the company celebrated two years of success.
Until November 2022, Dark was the NHS’s Chief Negotiator with the pharmaceutical industry and was Interim Chief Commercial Officer and member of NHS England’s Executive Committee.
Blake will augment the firm’s offer to global pharmaceutical companies and healthcare systems on innovation and commercial strategy.
At NHS England Blake led several high-profile deals for cutting-edge new medicines including three gene therapies, multiple oncology products and personalised medicines. He delivered first of a kind innovative procurements for NHS patients such as Hepatitis C, AMR subscription model, GRAIL agreement and Inclisiran population health programmes in the UK.
Prior to joining the NHS, Blake held senior roles in the pharmaceutical industry, including 25 years at Sanofi, where he was Head of Global Commercial Operations for Sanofi’s generics company and managed Sanofi branded innovative businesses across multiple European countries.
Newmarket Strategy’s leaders have decades of experience in health innovation delivery. Our expertise covers healthcare, life sciences and healthtech across the bench-to-bedside value chain.
SENIOR PARTNER
Berkeley Greenwood
Unrivalled expertise in market entry and health technology appraisal
SENIOR PARTNER
Ed Jones
Leading health policy expert; former Special Adviser to the UK Secretary of State for Health and Social Care
SENIOR PARTNER
James O’Shaughnessy
Leading health policy expert; former UK Government Minister for Life Sciences
SENIOR PARTNER
Blake Dark
Industry leader and former NHS chief pharmaceutical negotiator
Careers and Internships
Our Insights
Newmarket Strategy Ltd
Niddry Lodge
51 Holland Street
London W8 7JB
United Kingdom