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Our Expertise

Deep specialists in health and life sciences, Newmarket’s market access capabilities help clients navigate the commercial, reimbursement and policy environment. From strategy through to uptake, our expertise combines strategic advice and technical support at each stage of the market access challenge.

Newmarket Strategy applies deep regulatory, policy and market entry expertise to drive uptake of health innovations that have the ability to improve healthcare and transform lives.

We support companies as they navigate reimbursement, commercial and policy challenges

Value and access

Achieving successful product launch, reimbursement and uptake of new therapeutics or technologies

  • Assessing and demonstrating the value that healthcare, life science and medtech assets can provide at all stages of their life-cycle
  • Providing strategic market access advice to support companies through NICE, NCPE, SMC or ICER assessments, including portfolio optimisation, planning, evidence generation and stakeholder management
  • Delivering detailed advice and tactical support on Health Technology Appraisal (HTA) along with project management and training
  • Navigating procurement pathways, defining new commercial propositions and supporting on tenders
  • Providing in-depth insight on developments in technical regulation and clinical protocols
  • Assessment of adoption hurdles and overcoming barriers to ensure spread of innovative technologies

Commercial partnerships

Building partnerships within health systems, and working with investors, companies and other partners to unlock new commercial relationships or acquisitions.

  • Deep sectoral, commercial and market-scoping analysis for organisations considering bringing or growing their health innovations in priority markets
  • Innovative contracting design and brokering novel agreements with payors and partners
  • Facilitating major commercial, clinical and research partnerships that deliver a ‘triple win’ for patients, clinicians and providers
  • Finding suitable partners across the health ecosystem to enable innovators to scale up their products and services
  • Sourcing opportunities for the investment community, and supporting M&A with competitor analysis, due diligence and other transaction services

Policy and government affairs

To support market access goals, our deep health policy and government experts help clients to effectively engage with senior decision-makers in Whitehall, the NHS and the wider sector.

  • Policy and regulatory analysis – offering comprehensive insights into the implications of existing, upcoming, and potential future policies on client operations
  • Value proposition and messaging development, with persuasive narratives underpinned by rigorous validation and evidence
  • Stakeholder strategy and engagement with policymakers, key opinion leaders and decision-makers
  • Thought leadership through drafting white papers, generating compelling evidence, and formulating strategic recommendations to influence government policy and system priorities
  • Issues management and counsel to senior leaders on all aspects of the regulatory challenge, including crisis management advice and stakeholder handling

Learn more about our team

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