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Ruiz de Villa

Cristina is a Manager at Newmarket Strategy and has a background in market access for medicines and digital devices. She has provided support to clients in a number of market access and health policy projects, and is knowledgeable of the changing reimbursement and access landscape in the UK. She has a particular interest in digital, and is very familiar with the cultural, regulatory and policy barriers to innovation uptake in the NHS. She was the research lead and co-author of the Mental Health Tech Landscape Review and the Learning Disability Tech Landscape Review which made recommendations to policymakers on fostering digital innovation. She also participated in public roundtables to discuss the report findings.

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